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Our Experience in the Consumer Products Industry
Consumer products companies have come under tremendous pressure from intense competition and consolidation within the industry. Consumers have forsaken brand loyalty for lower prices, and the buying public has become more diverse ethnically and economically. Companies that are able to respond quickly with better value products and competitive prices will succeed in the marketplace.
SMS has worked with many consumer products companies to provide the skills that managers and professionals need to excel in this dynamic environment. Following are some recent examples of work we have done with various organizations:
- Trained a national sales force to respond to price pressure from generic brands by negotiating higher volume, lower price agreements with key customers while protecting margins.
- Delivered a core leadership course worldwide for managers of a consumer products conglomerate.
- Customized programs in influence skills and negotiation strategy to help two major food services companies establish productive relationships with their franchisees.
- Delivered Spanish language programs in influence skills for the Central American managers of a processed foods company.
- Implemented custom designed negotiation training for the advertising department of a major consumer products firm which helped the firm secure better agreements with external advertising agencies and publishing firms.
SMS provides on-site programs, consulting services, public workshops, and trainer certification options. Founded in 1976, we currently work with clients in more than 40 countries and in over 12 languages.
For further information on how SMS can help your organization, please contact your account manager or SMS. We will be happy to provide references from clients in the consumer products industry.
Our clients in the consumer products industry include:
A & W Food Services of Canada
Anheuser-Busch Companies
Chiquita Brands International
General Mills
Hasbro
M&M Mars
Philip Morris USA
Sara Lee
S.C. Johnson
Sony Corporation
Stride Rite
Liz Claiborne
The Procter & Gamble Company
Unilever Canada
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